Do You Have A “WOW” Factor In Your Business?
What does a “WOW” factor mean? A “WOW” factor is something that a company does to go above and beyond customer expectations in delivering a service or product. Great customer service involves where the employee gives the client more than they expected or something the client didn’t expect at all.
A “WOW” factor is a client experience with your service or product that causes them to think or say “Wow”; I didn’t expect that because they were surprised. This experience is a positive opportunity that would make them excited about the service or product you have to offer and to come back to your business and buy from you again.
Having a “WOW” factor in your business sets your service apart from your competitors. It differentiates your business from others and promotes customer loyalty, which is an important factor that makes a connection with your client. Retention and referrals is a key factor in any business and a client will spend more if they are impressed by a business. If we take a look at the 80/20 rule, 80% of business comes from 20% of your customers. It makes sense to market to the 20% with creativity, wowing them along the way. A “WOW yells out “Surprise”.
Examples of a “WOW”: Tire store puts shine on the walls of tire after a service; a stylist in a salon walks her client out to her car with an umbrella in the rain so that her hair doesn’t get wet; a fast food drive thru instructs customer that food will take another 2-3 minutes, would they like a complementary beverage while they wait thru the drive-thru. Dropping off a $5 coffee card to your client. Smallest things can make an impact.
A “WOW” factor from Accents Virtual Tours, Inc., of Peachtree City, GA, includes a small vase with a flower with a thank you note attached and delivered to the home owner the day of virtual tour, thanking them for the business. A CD is made of tour and presented to the agent, to give to their client on their closing date of selling their home.
When choosing your unique “WOW” factor, ask yourself 2 important questions: (1) What can we do that others don’t or can’t do (2) Will it attract employees who want to create it and customers who want to buy it.
What is your “WOW factor? Remember be creative.
Accents Virtual Tours, LLC
Peachtree City, Atlanta GA